The campaign
The Games We Play is an short-form original series for Tribeca Shortlist. Host Matthew Hoffman challenges celebrity guests with movie-themed games celebrating all that is thrilling about the movies we love. It is a test of will, cinematic knowledge and physical prowess as contestants race against the clock with hilarious results.
I led marketing for the launch of the series, including working with press, production, talent and internal and external creative teams.
The Games We Play was also launched simultaneously on Facebook Watch, a first for Tribeca Shortlist.
The results
The Games We Play is a brand new series, but initial results show the expansion to Facebook Watch was a great strategy to broaden reach and awareness.