BritBox: Indulge your inner Brit
BritBox is a niche start-up over-the-top (OTT) video service from BBC Worldwide and ITV.
As the first marketing hire, I developed marketing strategy and rollout plan for launch, including initial media planning, marketing tech stack and CRM planning.
Results
- Led brand launch on Facebook, Twitter, Instagram and YouTube
- Achieved double-digit subscriber growth via partner sales channels
- Created fan participation Classic Doctor Who launch campaign that achieved far-above-average organic reach and engagement