The campaign
BBC America was teaming with a distributor to promote Orphan Black at several regional events. I developed a photo booth experience closely tied to the DNA of the series, a conspiracy thriller that follows the main character, Sarah, after she learns that she is actually a clone. Rather than a standard photo booth, the Clone Yourself booth took three images and spliced them together in real time, allowing fans to see themselves and their clone personas in the loft apartment of Sarah's brother, Felix, one of the most beloved characters.
Each fan got a printout of their #CloneClub photo and could share it via social media and along with a trailer for the show.